Content Planning Overview Guide

Everyone enjoys carefully curated content, but not much is known about the level of planning needed beforehand.

The location, talent, equipment, delivery platform and even the time of day requires careful consideration to create great content.

This 10 page guide will provide a general overview on the steps for planning your content creation, the traps to avoid, and how to get maximum value out of your time.

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What's Covered Inside

• Defining Your Objective

- Defining the reason you're creating content to begin with.

• Developing a Concept

- Picture the when, where, how of finished content before you start.

• Platform and Scheduling

- Thinking about what comes last - first. What's your delivery platform and the schedule you want to maintain?

• Budgeting

- What's it going to cost? The age old question with no simple answer.

• Quality and Quantity

- The balance between a lot of content and high quality content.

• Style and Substance

- A pretty picture isn't worth much if it doesn't say anything, but a good message can be lost with a poorly created piece of content.

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This guide and others can be found on our resources page.