Aspect Ratio Overview Guide

Aspect Ratio is something that can confuse people whenever they think about creating content for their business or brand.

While everyone is familiar with vertical and horizontal, there's more to aspect ratio than which way your device is turned.

This 10 page guide will provide a general overview of aspect ratio, how it differs from resolution, and what you need to think about in the planning stages when creating your content.

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What's Covered Inside

• What Is Aspect Ratio?

- Define what it is and how it changes what you see.

• How it differs from resolution

- The key difference and relationship between resolution and aspect ratio.

• Pros and cons of Horizontal (Landscape)

- What best suits horizontal and how it can be affected on different platforms.

• Pros and cons of Vertical (Portrait)

- What best suits vertical and how it can be affected on different platforms.

• Common and most used aspect ratios

- The common aspect ratios that are currently used across different platforms.

• How you plan for aspect ratio before creating content

- Why aspect ratio is vital to consider at the beginning of the process.

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This guide and others can be found on our resources page.